Great content leaders can transform brands

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We built Content Leaders Academy on the conviction that every brand needs a great content leader.

With someone strategic, energised and skilled at the helm of an organisation’s marketing and communications content, there’s an opportunity to completely transform the way that organisation builds, speaks with and activates their audiences and customers.

But, you know as well we do that great content leaders aren’t born, they’re made.

Gifted and talented communicators and marketers are too often thrust into content leadership positions without the right tools, resources or knowledge to make a difference. We’ve seen this first-hand in our careers and the careers of others we’ve worked with; it’s not an empowering position to be in. You want to do great work for your brand, but you don’t quite have the know-how to go to the next level.

That’s the need that Content Leaders Academy is designed to fill.

We want to draw together in one place the critical elements and techniques you need to be a great content leader, delivering modern, accessible and, most importantly, relevant-to-real-life education. You won’t find any outdated textbook talk or high-brow theory in anything we produce; we only want to deliver practical training that helps you discover the skills you need to become a content leader and build your career.

We hope you get a lot out of Content Leaders Academy today and into the future.

- Andrés, Matt and Trevor
Content Leaders Academy founders

 
 
 

Let’s build your content leadership in these four areas

 
 

CONTENT LEADERS ACADEMY services

 
 

Content Leaders Academy masterclass

 
 
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An immersive full-day discovery of the content skills you need to lead

The Content Leaders Academy masterclass is where you come to learn the real-life skills you need to become a content leader in your organisation.

Built around four modules with a combination of presentations, group exercises and showcases, the masterclass is our way of giving you the fundamental knowledge you need to kick it up a notch when it comes to your content strategy and operations.

The full-day masterclass is only taught in groups of 20 to 30 people, so we can give you a lot of quality time and expand on questions you might have about the specific challenges you’re facing.

You’ll get way more face time with the three of us at the masterclass than you will with presenters or trainers at an average industry conference.

We’ll also include a workbook chock-full of our insights (and yours, by the end of the day) and our full presentations that you can copy and paste from to impress your colleagues.

Learn more ➝

 

Content Leaders Academy consulting

 
 
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One-on-one expertise for complex content challenges

The three of us are well versed in working with businesses and organisations of all sizes, which means we have a unique grasp on the issues and challenges that might hold your content program back from achieving major success.

Sometimes these challenges can’t be resolved in a group setting and require more dedicated attention from one, two or all three of us. Whether you’re looking for an expert point of view on a new content strategy, searching for answers as to why a particular channel or approach isn’t firing or trying to develop a bespoke training program for your own internal team, we can partner with you to deliver on those needs.

Consulting is scoped on a case-by-case basis and, while we use similar research approaches regardless of the challenge, we don’t replicate strategies from one brand to the next. Each brand is unique and, more importantly, so are you, which is why we don’t cookie-cutter our consulting work.

And, if you’ve taken part in one of our masterclasses, we’ll extend an exclusive discount to you for consulting as our way of saying thank you for trusting us with your business challenges.

Contact us to find out more ➝

Content Leaders Academy strategy clinic

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An intensive approach to optimising your current strategy

It’s sometimes the case that an organisation already has a content strategy in place but they know that strategy could work harder for them. But how do you know where to make the changes to optimise that strategy? In many ways, it’s more challenging than starting from scratch.

In our opinion, this is the ideal situation for some outside help. Our work with clients often means we’re called on to adjust what’s already in place, rather than redesigning it. It’s because of this that we have designed a specific approach to deliver the most value out of an existing strategy in the most efficient way possible.

First, we review all your strategy materials, operational guides, analytics or reports and other relevant documents. Next, we conduct an intensive full-day workshop to resolve any big questions and challenges that require input from either your key stakeholders, customers or users.

Finally, we take all those lessons and adjust only the elements of the strategy that need updating. We also incorporate any new training in our response to you so that the amended strategy can help you hit the ground running.

Contact us to find out more ➝

 
 

🚨 Limited release 50% discount super early bird tickets for our October and November masterclasses in Canberra, Brisbane and Perth are available now until sold out 🚨