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A full-day immersive masterclass where you’ll discover the skills you need to confidently lead your company’s content marketing efforts.

 

The Content Leaders Academy masterclass is designed with one simple goal in mind: to deliver focused, high-quality training for today’s content leaders.

We’re eager to strip back the noise of your average training days and industry events and give you only the information and skills you need to design, execute and optimise the best content program for your organisation.

The masterclass day is organised into four modules that build on each other. With a combination of instructive presentations, practical group exercises and ample Q&A time throughout the day, you’ll leave the masterclass with the confidence and knowledge you need to lead your organisation’s content program.

 
 
 

Masterclass modules

01

Developing a holistic view of content

Content isn’t just about blog articles and social videos. Content leaders need to zoom out from the everyday and understand the purpose for content in their organisation, whether it be for reputational or performance purposes.

To help you do that, this module will cover:

// best practice case studies of content programs
// important differences between reputation and performance content programs
// open Q&A, group work and discussion

 
 

02

Building strong content strategy foundations

A documented content strategy is the single most important thing any content leader needs, regardless of the type and size of their content program. But content calendars, production workflows and marketing plans are often used in place of a deliberate, well-researched, audience-focused content strategy and that makes life difficult for anyone involved in the content program.

To help you up level your content strategy, this module will cover:

// developing and writing your content mission
// identifying and prioritising your target audiences
// conducting qualitative and quantitative research
// defining a useful channel plan and measurement framework
// open Q&A, group work and discussion

 
 

Operationalising your content strategy

The best content strategy in the world doesn’t mean anything if it’s not supported by a practical and realistic plan for the day-to-day running of your content program. Content leaders need clarity about their team’s workload, stakeholder buy-in and content distribution as well as the technology they use to track all that.

To help you come to grips with these priorities, this module will cover:

// successfully working with other teams or agencies
// developing the right processes and workflows
// choosing fit-for-purpose tech
// implementing a paid distribution plan
// open Q&A, group work and discussion

03

 
 

04

Optimising your content program

Content leaders are so busy and often dealing with competing demands, so optimisation often falls by the wayside. There are a few easy ways to extract lessons from your content program as well as poaching other brands’ ideas and ways of working. We’ve learned a thing or two over many years of running content programs and we want to share these hacks with you.

To help you get the most from your content program, this module will cover:

// the kinds of tools and tactics that successful content brands are using
// applying these lessons to your own content program
// open Q&A, group work and discussion

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Masterclass takeaways

 

Although the Content Leaders Academy masterclass is, first and foremost, about the full-day experience, we want you to walk away with some tangible lessons and outputs.

While we won’t be focusing on developing a bespoke content strategy for your organisation on the day, you will walk away with a bunch of material and knowledge that empowers you to find the right answers and take your brand’s content program to the next level.

Here’s what you can expect to have by the end of the masterclass:

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Masterclass worksheets that can be repurposed for your own content program

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Qualitative and quantitative content strategy research skills

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Masterclass workbook covering all the key concepts and skills from all four modules

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Playbook to guide your organisation’s content mission, strategy, channel plan and measurement

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Masterclass presentation decks that can be reused and appropriated for your content program

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Processes and workflows that can be adapted and implemented for your organisation’s content program

 
 

Still not sure if the Content Leaders Academy masterclass is right for you? Check out our FAQ page to learn more.

 
 
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** early bird discount tickets for our April masterclass
in Melbourne are on sale now for a limited time**

 

Masterclass pricing 

We’re distilling our more than 50 years of industry experience into the most useful and practical skills you need as a content leader in your organisation. Aside from the takeaways listed above, you’ll be spending a full day with three of Australia’s most experienced content leaders and will have the opportunity for us to field specific questions you might have about your organisation’s content opportunities and challenges.

Early bird

MELBOURNE: valid until 24 April 2019
$995 plus GST

That’s 20% percent off the standard ticket cost

 

Valid anytime
$1,250 plus GST

Standard

 

All ticket options include full catering for the whole day, all masterclass materials and free WiFi


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Our guarantee to you

If you’re not completely satisfied with the Content Leaders Academy masterclass, let us know by email within two week of the masterclass date and we’ll happily refund you the full cost of your ticket, minus any card fees.

We’ll ask you for some feedback to understand how we can improve our offering in future and we’ll refund the cost of your ticket immediately.

You can even keep all the materials from the day as our way of saying thanks for your honesty and for providing some comments to help us improve the masterclass.